Prepare your client


This module contains the following:  

  • Video introduction with Henrik Bramsborg (DK).
  • Text and written material by Craig Pedersen (SA).
  • How do you prepare a client Craig Pedersen (SA).
  • Setting up a security detail and client SOP.  
  • Finance and budgets by Henrik Bramsborg (DK). 
  • Initial contact and following up Nikolai Ehlers (BE). 
  • The dynamics of clients. 

Viewable files:

  • A larger detail (chart) 

Downloadable files:

  • Executive Protection Checklist 
  • Considerations when escorting female clients



Henrik Bramsborg

Henrik Bramsborg (DK) is a professional bodyguard operating out of Northern Europe. Henrik Bramsborg works as a security professional and is also an author of several books. 

Nikolai Ehlers

Nikolai Ehlers (BE) is a security professional with a background in the UN Close Protection Unit. Today Nikolai Ehlers works with private sector security and executive security.

Craig Pedersen

Craig Pedersen (SA) is a security consultant and author of books about close protection operations. Craig Pedersen has many years of frontline experience. 

prepare your client

Once you've met with the client, done a thorough threat assessment and decided you want the job, you have to give the client a fair proposal, based on the costs plus what you expect to get out of it.


Having adequate manpower is important, but often impossible to achieve unless you work in a hotspot where the danger is so evident, that the client is facing it on a bi-daily basis. 

However you may only need 2-3 guys, if it's a short term job protecting a business man going to a local hotel, meeting someone he haven't met before. In such a case, it is advised to keep your staff small and professional, rather than hiring a bunch of people, whom you don't know too well and therefore can't trust to perform at the standards you need.

I've worked alone on several occasions, where the threat were nonexistent or low enough, but always had a second guy (sometimes 2-3) as my back-up, should I need instant relieve or just more manpower, for whatever reason. 

Team up with the right quality of people and make sure to keep tabs. They might be out of shape, have found the love of their life or simply changed career, when you need them the most. Networking is adamant. 

Basic rules:

A man can only work 12 hours a day with a client. He need time to shit, shave and shower in between shifts (Not to mention tending to his kit, train, eat/drink and communicate with coworkers about tomorrow etc.). 

If the assignment is for more than a week, working hours should be significantly less than twelve. Same goes if it is in a hotspot (stress factor rises immensely). 

If your staff is not suited for the job, toss them and get someone who is. Loyalty is fine, but if team members can't see that they are not fit for the job, they are endangering your household, not to mention your life. There's no money if the client is unsatisfied or dead. On the other hand, there's BIG money if the client is happy and impressed, as he or she will give great referrals. 

Out of shape means out of business. This is not just a fitness issue. If you are not in a presentable physical shape, groomed, well spoken, knowledgeable and carry yourself with some integrity, you are likely to lose the contract. That is why many non-professionals get their gigs, they look and sound the part and once they land the deal, they learn as they go along. Dangerous for the clients, YES! - But nonetheless true.

If you are sick, you are sick! - Plan beforehand to have someone take your place in case of illness and negotiate in advance, so you won't have to do that sick. Keep your client in the loop, so they have time to adjust to a new bodyguards' personality for a while.


You must learn the difference between "need to have" and "nice to have". If you need it - get it! On the other hand, if you just "would like" to have it, reconsider. Asking for something, that is not life-saving important, may be granted by the boss and then later, when you actually need something for real, the boss will turn it down, due to budget overdraft.

Typically you'll meet new clients who will have no clue what a security detail - and their gear, cost. You may also very well meet a seasoned client, who knows exactly what budget to accept. The latter may even negotiate it down, because he deems his own vehicle "safe enough" and the CCTV system "adequate" for the task. It is your job to prove without a doubt, that you need whatever equipment lacking.

Usually I ask certain questions just to "soften" my client financially, depending on threat level. 

Low level: 

1. Is your home fitted with alarm and/or CCTV?

2. Is your car in good working order, without failures and is it legal to drive?

3. How many horsepowers does it have?

4. Do you have any other security/safety measures already applied, at this point?

Medium level (The above +):

5. Is your car protected in any way?

6. How is your domestic entry points secured?

7. Has police been informed?

High level (All of the above+):

8. Have you considered using different cars?

9. Do you or anyone in the household have any weapons?

10. Do you have a budget for preventive and active security measures?

11. Have you talked to your insurance company about your security needs?

As you can tell, it is not a thorough questionnaire, but merely a "teaser" designed to make the client think about security and finances. Later on, when I present a proposal, the client will not be too surprised about the costs needed to secure their home.


Unfortunately I can't make a budget here, as every assignment varies. There are simply too many factors to calculate, when you haven't got a case. But what I can do is tell you how to estimate a price by rules of thumb.

· 1 professional bodyguard cost about US$ 600,- a day (8-14 hours)

· Residential security guards are approximately US$ 350,- a day (12 hours)

· A rental car is approximately US$ 500,- a day, depending on country and rental bargains

· An armored car is approx. US$ 850,- a day

· A good quality alarm system for a 450 m2 home is approx. US$ 4000,- (can be rented as well)

· An adequate CCTV system is approx. US$ 6000,- (w. 6 motion detection cameras, harddisk and monitor)

Obviously, there will be people and equipment more or less expensive than the above, but it's a good and fair pricelist to start from (2014 prices). 

If you get a job requiring travelling with a new client, you can be expected to find travel arrangements and lodging. Do yourself a favor and get a travel agent to help you! - It's worth the extra money, as the time you will use on this should be used on security planning, not ticket bargains and bungalow deals. 

In the expanded module, we have created a full business budget in excel, that you can use.

General threat assessment

Safety consideration for escorting women who have been attacked or threatened with violence. This is a publication that can be used by and security professional that has to work with stalking and domestic violence cases.

Download here..

Executive protection checklist

A general executive protection checklist that is good for all types of personal protection operations especially for corporate and executive security. The checklist contains many good ideas about essential equipment that should be used.

Download here..

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