The Press


This module contains the following:  

  • Video introduction with Henrik Bramsborg (DK).
  • Written introduction by Henrik Bramsborg. 
  • Interview with paparazzo Marcin Dziedzic (PL)
  • Dealing with the press Nikolai Ehlers (BE)
  • Proactive press strategies Craig Pedersen (SA). 
  • Images and photos. 

Total video time: 09:22

Henrik Bramsborg

Henrik Bramsborg (DK) is a professional bodyguard operating out of Northern Europe. Henrik Bramsborg works as a security professional and is also an author of several books. 

Nikolai Ehlers

Nikolai Ehlers (BE) is a security professional with a background in the UN Close Protection Unit. Today Nikolai Ehlers works with private sector security and executive security.

Craig Pedersen

Craig Pedersen (SA) is a security consultant and author of books about close protection operations. Craig Pedersen has many years of frontline experience. 

The press

The press can be both friend and foe. Usually bodyguards are hired when people has become so famous (often with help FROM the press), that they have "won" some privacy issues like fans and press being in their face all the time. 

If the press is handled correct, it can be a strong ally. Having a photographer take and use the right photo of your client, can help sustain or improve your client's career. 

On the other hand the opposite is true as well. Alienate and reject the press and they will stalk you like prey, until they get that one photo they can misuse to annihilate you/your client.

A. Do we need good press or to avoid bad press

B. Which media are positive towards client, which are not

C. Define clear press policy for all staff.

D. "no comments" is a comment! - use same method as with stalkers, say nothing.

E. Detect and warn your client of photographers, before they jump you.

F. Use large umbrellas as cover if need be.

G. Get a decoy/stand-in if budget permits.

H. Have 1 million lumen flashlights or stroboscope in your car.

I. Have extra shades in your car

J. Have press agency utilize "covert positive press plan", if needed.

Paparazzi are mad. They can be nice to talk to, but are primarily after one thing; that single shot of your client skinny-dipping with someone infamous, so the paparazzo can retire a wealthy man. Stay away from them or at least make their life as hard as possible, if you can't get rid of them. 

Journalism at its best is about conflict. I can tell you what's going to be in the next Tabloid magazine you pick up: a big the people versus the government/establishment story, a "the famous singer vs. the former/less famous singer" story, a "the actor being adulterous against a spouse" story and then some smaller stories of reality stars being drunk, violent, sad or pregnant, while trying to break through as entertainers. 

As you can see, there's plenty of work for a bodyguard with his PR skills well honed and some wide shoulders.

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